Turning a Confusing Homepage into a Booking Machine

Worldwide Cleaning Support offers a straightforward service — guided cleaning machine rentals for businesses and facilities — but their homepage wasn't communicating it clearly enough to the people who needed to hear it. Through a structured strategy and messaging workshop with Kaylee, we identified facilities managers as the core customer. We mapped out their real concerns: time pressure, the stress of managing multiple suppliers, and the need to keep costs predictable. Those insights became the brief for everything that followed.

The homepage was rebuilt from the ground up around the new messaging. The aesthetic is clean and minimal — aligned with the brand identity and appropriate for the facilities management audience, who tend to favour clarity and professionalism over visual flair. Information is structured to guide visitors through the process logically, with prominent contact forms and clear calls-to-action at the moments they're most likely to act. The result is a page that earns trust quickly and makes it easy to get in touch.