Road to Triumph:
Dorrington Performance Business Launch

Challenge

Dorrington Performance, a local car repair shop, came to us for help launching their new business. Without a clear brand vision, they needed guidance.

We guided them through a strategy workshop to identify their ideal customers. With those insights we shaped their brand strategy, crafted a visual identity, and built a website that spoke to their audience’s needs.

Outcome

The outcomes were fantastic: customers adored the brand’s style, the website attracted numerous visitors, and Dorrington Performance’s schedule filled up with bookings. The brand left a lasting impact on their ideal customers.

Services

Discovery / Brand Strategy Workshop
Marketing Positioning
Marketing Copy
Logo Design
Brand Identity Design
Brand Style Guide
Mock Ups
Marketing Collateral Design
Website Design
Webflow Website Development

“The strategy session was eye opening! It gave us clarity on who our ideal customers really are and how we can appeal to them.”

James Elmore

Director

Two stacks of business cards with Dorrington Performance branding

A book cover design with Dorrington Performance branding

A brochure design with Dorrington Performance branding

A concept T-Shirt design with Dorrington Performance branding

A billboard design with Dorrington Performance branding

Brand Strategy Session

We identified three customer types for Dorrington Performance:

Middle-class couples nearing retirement.
Young professionals who love quality cars and excitement.
Young men into modded cars and street racing.

Dorrington Performance chose the young professionals as their preferred customer type. They value top-quality and thrilling experiences and like to spend money keeping their cars in perfect shape.

With this focus, we designed the brand to appeal directly to these young professionals, making sure it’s exciting and high-quality.

Stylescape Visualisation

Stylescapes mix found images to quickly show visual ideas. They help everyone see the vision before design starts.

We made three stylescapes, each for a different customer type. This helped us pick the best direction for the brand.

The young professionals’ stylescape stood out. Its red, white, and black colors, bold text, and sharp shapes fit their love for quality and excitement.

A stylescape design which is professional and approachable with a blue colourscheme.

A stylescape design that is modern, bold and using a red and white colour scheme.

A stylescape design that vibrant green with a radical urban aesthetic.

Brand Identity Design

We designed Dorrington Performance’s brand for car enthusiasts who love the thrill of the drive and take pride in their vehicles.

The logo icon of a flag, captures the excitement of crossing the finish line. We used a modern, sleek font to match their sophisticated taste.

Our color palette—red, white, and black—gives the brand a bold, clean, and energetic feel, perfectly reflecting the dynamic spirit of their ideal customers.

Website Design & Development

We crafted a sleek, bold website that reflects Dorrington Performance’s dynamic brand. Bold typography grabs attention, and the copy connects with car enthusiasts, showing that Dorrington Performance cares as much as they do.

The site clearly outlines their process, making it easy for customers to understand.

Clear calls to action guide users effortlessly. We also showcased glowing testimonials from Google reviews, highlighting customer love and trust.