Case Study:
Boosting Customer Conversions for Worldwide Cleaning Support
Challenge
Worldwide Cleaning Support (WCS) needed their homepage to clearly explain their easy-to-use cleaning machine rental service.
They wanted to show customers how they guide them through every step, making the process stress-free and efficient.
They wanted to show customers how they guide them through every step, making the process stress-free and efficient.
Outcome
We revamped WCS’s homepage to make it clear that they understand and address their customers' needs.
The new design highlights how simple it is to rent a machine and follow the step-by-step process. This update improved the customer experience and boosted bookings.
The new design highlights how simple it is to rent a machine and follow the step-by-step process. This update improved the customer experience and boosted bookings.
Services
- Brand Strategy
- Messaging
- Webpage Design
- Graphic Design
- Copywriting
“I wanted to get more customer calls and make the sales process smoother, so I knew my website needed help.
Jamie was great—he walked me through a messaging workshop that really nailed down what my customers are looking for, and redesigned the homepage.
Now, my booking calendar is packed solid, and handling sales after someone contacts me is so much easier. Can't recommend enough if you want to give your business a boost!”
Kaylee Orchard
Project Coordinator
Brand Strategy
In our strategy session, we identified facilities managers as WCS’s ideal customers.
We focused on their key challenges: managing time, reducing stress, and handling upfront costs.
We discussed ways to adapt WCS’s service to meet these needs, forming a customer-focused strategy for the service fulfillment and site improvements.
We focused on their key challenges: managing time, reducing stress, and handling upfront costs.
We discussed ways to adapt WCS’s service to meet these needs, forming a customer-focused strategy for the service fulfillment and site improvements.
Messaging
We used our brand messaging framework to connect with WCS’s customers, by addressing their frustrations and how the hire service can help.
Our copy directly tackled facilities managers key pain points, showing that WCS understands their challenges and offers solutions.
We made the hire process easy to understand, ensuring no confusion.
Additionally, we added a Frequently Asked Questions section to address common customer queries and reduce the need for calls.
Our copy directly tackled facilities managers key pain points, showing that WCS understands their challenges and offers solutions.
We made the hire process easy to understand, ensuring no confusion.
Additionally, we added a Frequently Asked Questions section to address common customer queries and reduce the need for calls.
Website Design & Development
We redesigned the WCS homepage with clean, simple visuals that match their brand and appeal to facilities managers, their main audience.
The layout features clear sections that make it easy for customers to find information and understand the rental process.
We also added a prominent contact form and clear calls to action, guiding users effortlessly on how to get started with the service.
The layout features clear sections that make it easy for customers to find information and understand the rental process.
We also added a prominent contact form and clear calls to action, guiding users effortlessly on how to get started with the service.
Are You Ready To Boost Your Brand?
Get Your Free Report
Take our free assessment scorecard to see if you are ready to boost your brand and attract your ideal clients.
